WSBB Blog: Strong Theory, Weak Application
Like the gold rush in the old west, coaches from far and wide traveled to social media to begin pleading their case to the masses hoping to increase their following, and ultimately their sales. Along with the increased interest in social media coaching and personal training came a rush of new lifters looking for the fastest route to sport success they could find. As demand began to increase, so did the number of coaches seeking to make the cash they have heard other coaches are making. Unfortunately, this competition did not elevate the art of coaching. Instead, in search of increased popularity, many coaches decided to take the easy road of speaking in absolutes and arrogantly claiming their methodology to be superior without the training outcomes to match these claims.
Walk the Walk
Today, we see coaches similar to those of the past, but we are also seeing the emergence of the egotistical coach who bases success on a follower count and leverages degrees and titles for credibility to make up for a lack of success delivering notable results to clients or athletes. Fortunately, these coaches are rather easy to identify. The biggest sign you’re dealing with a bullshit artist coach is a coach who likes to says they know the exact way an athlete should be trained. More often than not, this will involve some sort of phase-based linear approach, including the use of popular social media exercises, with a heavy focus on “mobility” or “injury prevention” to make prospective clients feel safer knowing that Coach will keep protect them. These coaches will post a lot of content featuring endless talking with a lot of hand motion, however, videos of them actually following their own methods and having success are noticeably missing.
Don’t Be a Sellout
Find a methodology or approach you truly believe in and master it. The first step to proving your methods is by using them to improve your athletic ability and sports performance. Next, apply your methods to your athletes or clients using their success as further proof that your methods work. Finally, continue to train, learn, and sharpen your approach. Always remain in the gym, in the trenches, doing the work it takes to make yourself a better athlete and a better coach. Internet fame and popularity will only last so long, trends will go out of style. Be original, and have a training philosophy rooted in knowledge and experience.