Learn How Louie Thought — Then Get Direct Access to a Westside Coach to Apply It to Your Athletes
NSCA CEU APPROVED - 0.9
The philosophy, the assessment process, and the culture that built 40+ years of World Records — taught through lessons and reinforced through live 1-on-1 coaching calls where you bring your real questions and we work through them together.
★★★★★
"The course was organized very well and did a great job covering the culture, training philosophies, and provides lifters/coaches with a framework to be more thorough and efficient while establishing their own coaching style."
— Zach M. | 35 five-star reviews (97%)
What Makes This Different: You Don't Just Watch — You Get Coached
Most courses hand you videos and disappear. Here, you get live 1-on-1 video calls with a Westside coach during the course. Bring the real problems you're facing, an athlete who's stalling, a programming question you can't solve, an injury you're working around, and get direct guidance rooted in Louie's system.
You also get private Discord access to stay connected with other coaches going through the same process. Ask questions, share what you're working on, and learn from the group.
Who You'll Be Working With
Your 1-on-1 Calls Are With
Tom Barry
Head Strength Coach, Westside Barbell
Tom served a 10-year apprenticeship/mentorship under Louie Simmons, learning the system directly from the source. As Head Strength Coach at Westside Barbell, he now takes the majority of the 1-on-1 calls on this course. When you book a call, you're getting the thinking, the questions, and the decision rules passed down from Louie himself, applied to the athlete in front of you.
"Results first, excuses last."
Louie Simmons — Westside Barbell
Who This Is For
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Coaches in the private sector who want a repeatable system for getting results with every client — not just the talented ones.
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Aspiring S&C coaches who want to implement Conjugate principles safely in a team or facility setting.
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Self-coached athletes who are tired of plateauing and want to understand their own programming at a deeper level.
This is for any sport, not just powerlifters. Louie coached sprinters, fighters, football players, and more — the system adapts because the thinking adapts.
What's Inside the Course
Self-paced lessons covering the ideas, frameworks, and decision-making process behind Conjugate coaching, plus live access to work through your specific questions.
Foundation
Conjugate Thinking & Decision-Making
Treat exercises as tools. Learn how to choose the right one based on the goal and the athlete in front of you — not a template.
Assessment
Real-Time Coaching Process
Watch the lift, ask the right questions, and adjust. Every training session is an assessment.
Culture
Building a High-Performance Environment
"Iron sharpens iron." How to create the mix of competition and support that drives PRs and keeps athletes coming back.
Programming
From Long Plan to Weekly Plan
Connect big-picture training objectives to week-by-week decisions that actually move the needle.
Tracking
KPIs That Actually Guide Training
Set and track the right indicators so you know when to push, when to change, and when to hold course.
Communication
Feedback Loops That Work
Coach–athlete communication that keeps intent high, builds trust, and keeps training on track.
Adaptation
Coaching Under Real-World Constraints
Injuries, limited equipment, schedule chaos — how to maintain direction without losing intent.
Live Access
1-on-1 Video Calls + Discord
Schedule live calls to bring your real questions. Stay connected with your cohort in a private Discord channel.
★★★★★
"I thoroughly enjoyed diving deeper into the coaching side and the culture which surrounds the methodologies and look forward to Level 2."
— Richard S.
What You'll Walk Away With
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A coaching lens, not just a program: Explain why you chose, kept, or changed a lift, and adjust on the fly when things don't go to plan.
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A repeatable process: Build physical and mental strength in your athletes using a framework that works across sports and experience levels.
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A culture blueprint: Louie's non-negotiables for running a room where athletes and coaches keep evolving, solving problems, and improving together.
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Answers to YOUR specific questions: The 1-on-1 calls mean you leave with clarity on the problems you walked in with, not just general knowledge.
At a Glance
| Format |
Self-paced video lessons + live coaching calls |
| Live Calls |
1-on-1 video calls with a Westside coach (scheduled during course) |
| Community |
Private Discord access during the course |
| Access |
Unlimited access to course material after completion |
| Price |
$150 |
| Proven System |
Based on 40+ years of World Records at Westside Barbell |
This Is Step One — Here's Where It Leads
This course is the entry point to the Westside Coach Pathway. Complete all three levels to become a Westside Barbell Certified Conjugate Coach™.
Level 1 Coaching Foundations Philosophy, Assessment & Culture ← You are here
Level 2 Video Practical Watch how we coach & assign exercises
Level 3 Conjugate Certificate Exam & Certification
Also included in the pathway: Special Strength Certificate as a Continuing Education Course (Launching April 2026).
Common Questions
What's the format? Is this just videos?
It's self-paced video lessons covering the philosophy, assessment process, and culture behind Conjugate coaching. But the real depth comes from the 1-on-1 video calls where you bring your specific coaching questions, and the private Discord where you learn alongside other coaches.
Is this a cookie-cutter program I follow?
No. Conjugate is a decision-making framework, not a template. You'll learn how to observe, question, and adjust based on the athlete and the goal, so you can coach anyone, in any situation.
What if my athletes have injuries, limited equipment, or schedule issues?
That's exactly the kind of thing we cover, and the kind of thing you can bring to your 1-on-1 call. You'll learn how to maintain direction under real-world constraints.
Does this certify me as a Westside coach?
Level 1 gives you the foundation. To earn the full Westside Barbell Certified Conjugate Coach™ credential, you complete all three levels of the Coach Pathway.
I'm not a powerlifter. Is this still for me?
Yes. Louie coached across every sport. The system is built around principles that adapt to any athlete and any goal.
When can I start?
Right now, and you can schedule your first call as as soon as you log in.
