Westside Barbell is more than a gym; it is a standard. It is a living laboratory where the limits of human potential are tested, broken, and reset. Louie Simmons didn’t found this place to sell t-shirts. They came later, first as a mark of membership, then evolving into a way for our community to represent the brand and the Westside state of mind. Louie did it for one reason: to build the strongest athletes on the planet.

But a legacy like this doesn’t run on passion alone.

We are transparent about our business because you need to understand the mission you are supporting. Education is front and center of our mandate. We aren't just here for the elite; our goal is to help and educate all. From the pro athlete and the strength coach to the PhD researcher. From the self-taught garage gym owner to the aspiring high school athlete and the parent trying to give them an edge.

We have our membership sites for those who want to go deeper, but we believe that strength belongs to everyone. That is why we continue to provide the community with free content designed to empower this entire spectrum of lifters.

When you support us, you aren't just filling your gym bag. You are sustaining the ecosystem that allows us to:

• Keep Information Flowing: It allows us to produce podcasts, articles, and videos at no cost to the public. It ensures the fundamentals of the Conjugate Method remain accessible to the kid in the garage and the coach in the university alike.

• Support the Athletes: Your support allows us to train athletes at the gym at no charge. We provide the facility and the coaching; you help provide the resources to keep the lights on for them. This, in turn, fuels the education we pass on to you.

• Build the Future: It creates the online education platforms, the new book projects, and the development of our upcoming community platform launching in 2026.

• Honor the History: It allows us to act as custodians of Louie’s work, ensuring that every tour and every visit teaches the history of the lifters who set the standard.

Louie handpicked me to take Westside into the future. I execute that mission on behalf of the owner, Louie’s wife, Doris. My mandate is clear: do not let this place gather dust as a museum, and do not allow opportunists to dilute or tell a story they were not asked to tell. We are here to empower the community that carries this culture forward. That mission is impossible without your support.

We don’t ask for charity. We trade in value. We provide the tools, the education, and the strongest community on earth. You provide the support that keeps this small business independent and uncensored.

Support the source. And we will support you.

Tom Barry